Don't Drink and Dive

Pangolin

Client: Malibu

We were tasked with driving mass fame for Malibu’s new responsible drinking campaign - Don’t Drink and Dive – which highlights the risks of drinking and entering the water.

After partnering with the RLSS to uncover the scale of the problem - two thirds of Brits said they would be more than happy to take a dip after drinking - we then headed to Brighton Beach with five-time Olympic medallist, Tom Daley wearing nothing but his new and exclusive Made With Love knitted trunks that were designed to NOT get wet.

200+ pieces of coverage later including multiple national broadcast hits, we saw a 15% increase in consumer awareness of the dangers of drinking alcohol near water. Safe to say we made a splash.