Dress Release

Fight or Flight

Client: Roland DG

Roland DG, a Japan-based global manufacturer of large-format inkjet printers, tasked Fight or Flight with promoting its latest garment printer – the Texart XT-640S-F – across five European markets. For just £10k.

We appointed fashion designer Fabia Goff to create Europe’s first Dress Release - a press release ornately printed onto a beautiful dress. The campaign delivered: -60+ articles across target markets, including a feature in PRWeek’s “Campaign of the Week” -10,998 organic impressions on LinkedIn, 1,255 engagements and an engagement rate of 11.4% (against a 2% industry average) with no paid budget -The all-time best performing post on Roland DG’s channels