
Client: Roland DG
We appointed fashion designer Fabia Goff to create Europe’s first Dress Release - a press release ornately printed onto a beautiful dress. The campaign delivered: - 60+ articles across target markets, including a feature in PRWeek’s “Campaign of the Week” - 10,998 organic impressions on LinkedIn, 1,255 engagements and an engagement rate of 11.4% (against a 2% industry average) with no paid budget - The all-time best performing post on Roland DG’s channels