Driving the UK’s First Men’s Health Strategy

Client: Movember

Movember 2024 exposed the UK’s men’s health crisis - its toll on families, communities, and carers. Launching with The Real Face of Men’s Health, the campaign blended data, storytelling, and grassroots action to demand change. From viral challenges to regional media to a summit with Arsenal and the Premier League, it united public and political will. Backed by the Prime Minister and Health Secretary, it reached 168 million and mobilised 95,000 people.

But above all that…

It set out to achieve political change - and we got it: the UK’s first-ever Men’s Health Strategy.