Eau de Passion

Client: Domino's

This cheeky, low budget Valentine’s Day campaign for Domino’s was delivered entirely through PR. Launched just four days out from V-Day, it flew around the world in hours, dominating the editorial and social media landscape.

Launching a pepperoni-scented unisex fragrance to celebrate Britain’s favourite romantic pizza seriously delivered commercially too – generating a 23% order increase based on year-on-year comparison data, verified by Domino’s.