ENO X Uber: Drive-in Opera


Agency: Hope&Glory

We needed to support Uber’s on-going brand re-appraisal. Through research and insight, we established that our key Opinion Elite audience most wanted to see brands support the culture sector. From that was born a partnership with ENO to create “Drive and Live”: drive-in performances of La Boheme. Post-campaign research showed that positive perceptions of Uber’s “safety” had increased by five percentage points. At the same time, perceptions of “trust” rose six percentage points while overall and “brand favourability” rose seven points.