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Escape the UK
Agency: Taylor Herring
Client: easyJet holidays
Working with easyJet holidays, we created a month-long, all-inclusive ‘Escape the UK’ break in to the Stella Gardens Resort in Egypt. The holiday was fastidiously designed against financial research and was £227 cheaper per person, per month, than staying in the UK. Unsurprisingly, it sold out in 48 hours. The budget-friendly campaign grabbed front page news and generated a huge increase in commercial visits to the easyJet website.