Fabric of the Community

Grenfell Athletic FC

Agency: W Communications and Brothers & Sisters

For Grenfell Athletic, an unknown community-focused Sunday League football club, W created a poignant kit before calling upon a squad of 72 luminaries from Tom Cruise to England Captain Harry Kane, to get behind a supportive and empowering team set up out of tragedy. Our costless, clever and compassionate blend of Sport & Entertainment raised over £30k in 48 hours, sold out of football shirts for a team ten people usually watch and most importantly guaranteed an amateur club could continue to bring unexpected hope and optimism to people whose lives were so catastrophically changed forever just four years ago.