From Bandwidth to Bad Actors

Agency: FleishmanHillard UK
Client: Akamai

How do you un-typecast a brand? That was FleishmanHillard’s essay question.

Its client, Akamai, had become so well-known for its content delivery and edge computing innovation, future ventures risked being eclipsed by it. As it focused growth efforts on its cybersecurity offer, Akamai needed a strategic communications partner to position it as the authority in this field, fortifying its reputation as a leader in digital progress. Communications played a crucial role in taking Akamai from being known as the bastion of bandwidth to the cutting edge of cybersecurity.