Agency: Tin Man
Online piracy. Everyone loves getting a cheeky freebie film or music here and there.
Herein lies the problem. Those freebies cost the creative industry millions every year and put people out of jobs.
Piracy had been rising consistently and with the pandemic, it was set to skyrocket.
The Get It Right From a Genuine Site campaign needed to stop this. Strategically using high value influencers and a meticulous paid, earned, shared, owned model we changed behaviour amongst 16-24 year olds for the first time in more than 2 years. And 47% say they wouldn’t consume content from illegal sites.