Many of our clients saw us as nice people and a trusted pair of hands. Not that we're complaining, great to be trusted, but we also wanted to live our ethos - to create change that matters - through our creative work, bold thinking and delivering business impact. Change not just for clients, but for our people too. We created an open feedback culture and nurtured psychological safety through our investment in DEI, wellbeing and learning, which fostered deeper collaboration and integration across our people and business. All opening up incredible creative work and growth opportunities that delivered a record-breaking year.