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He's Coming Home
Agency: Mischief (MHP Group)
Client: Women's Aid
The integrated channel strategy encouraged action and support, while expertly repurposing data to challenge media to revisit a topic they had ‘covered before.’ From LGBTQ+ rights to modern-day slavery – the Qatar World Cup had no shortage of unique talking points…and yet the most impactful, purpose-driven campaign came from a story you’ve heard before.