Killed Here
Earnies
Client: Killed Women
But if someone is murdered in the safety of their own home? A pitiful 15. And the victims? Mostly women, murdered by partners with a history of coercive control, in brutal acts of overkill.
Earnies created Black & Blue plaques for charity Killed Women, commemorating seven women murdered in their homes, which were placed on the victims’ houses, then taken to Westminster to lobby the Government.
We achieved blanket coverage for Killed Women. The campaign was featured in The Guardian, BBC, ITV News, Channel 5, Good Morning Britain, Stylist, Glamour, Manchester Evening News, The Spectator, LBC, BBC Radio 4, and 57 other titles (and counting) covered the story: fulfilling our core objective to raise the profile of Killed Women. That’s an overall reach of 466 million within 24 hours.
But the most profound results of all were these:
The law changed. Now, ex partners who strangle their victims at home will receive a minimum prison sentence of 25 years. As documented by the BBC, with Killed Women’s work quoted in the piece. And finally, Killed Women Founders, Carole & Julie (who lost their daughters to domestic homicide), were on this years honours list.
Every penny of Killed Here was funded entirely by Earnies, pro bono, in our first year as a business. All working hours we gave for free. Sub £4K for materials and travel.