Lime-thru Bakery

Client: Lime

Picture this: it’s the summer of 2024 and the comforting scent of butter and caramelised sugar carry on the breeze of every London street you wander down.

Welcome to the capital’s latest obsession. The bakery. ‘Sweet treat’ culture exploded last year, and we pounced on it like a hungry Zoomer on a hot croissant for e-bike brand Lime by creating London’s first-ever ‘ride-thru’ bakery.

Adorned with artworks by the champion of meme culture, Real Housewives of Clapton and offering limited-edition pastries from London’s hottest bakery Pophams, the ‘Lime-thru Bakery’ tapped heavily into sub-culture to supercharge brand advocacy and deliver impressive commercial results for London’s hottest transport brand. ​