Kiyan Prince Foundation

Agency: ENGINE MHP + Mischief

#Longlivetheprince was a One-Engine campaign, bringing all parts of the agency together to reimagine Kiyan Prince as the professional footballer he was destined to be. Uniting a wide range of partners, including QPR, EA, JD, Adidas, Topps and Framestore, the campaign told a story of hope and positivity, instead of the pain and despair so often associated with anti-knife crime messaging. By focusing on Kiyan’s unique talent and character we hoped to inspire and support the next generation, while helping the Foundation that bears his name secure the long-term financial support it needs to achieve its ambitions.