Macmillan Cancer Support

The number of people with cancer is growing and there has never been a more critical time to prioritise cancer care. Against a backdrop of a pandemic, Macmillan’s National PR team worked diligently to ensure the organisation’s vital messages were still heard, and that the charity’s voice was still trusted. Using a clear strategy and a suite of tactics across fundraising, services and policy influencing, the PR team achieved tangible, impactful results, and worked closely with press to deliver key stories. These initiatives directly improved the lives of people living with cancer, at a time when they needed us most.