Agency: Four Agency
Client: Ministry of Justice
We work with the Ministry of Justice to support the critical magistrate recruitment campaign. In this phase of the campaign, recruitment was highly localised – with recruitment windows opening for 1-2 months in different geographies. With this in mind, our campaign was highly localised - with a regional PR roll-out mirroring recruitment windows. Critically, our activity helped drive 16,400 registrations of interest and 1,800 applications in the period from November 2022 to the end of March 2023. Analysis of web traffic spikes against our coverage proved the value of earned media. (all data is for the entry only – not public consumption).