Magistrate Recruitment Campaign

Agency: Four Agency
Client: Ministry of Justice

We work with the Ministry of Justice to support the critical magistrate recruitment campaign. In this phase of the campaign, recruitment was highly localised – with recruitment windows opening for 1-2 months in different geographies. With this in mind, our campaign was highly localised - with a regional PR roll-out mirroring recruitment windows. Critically, our activity helped drive registrations of interest and applications. Analysis of web traffic spikes against our coverage proved the value of earned media.