Making the Missing Unmissable
Client: Missing People
Yet, these posters haven’t changed in decades; despite advances in our understanding of people, behaviour and technology. We worked with ENGINE Creative and INFLUENCE AT WORK to transform these posters, incorporating behavioural insights and digital technology to bring them into the 21st Century. The result was a campaign that generated significant exposure for the charity Missing People, and will give thousands of families affected by disappearance new hope.