McDonald’s One’s Lovin’ It


Client: McDonald's

Ready10’s activation of McDonald’s sponsorship of the Queen’s Platinum Jubilee Pageant was a PR idea that turned into a multi-channel integrated campaign and cut-through at one of the most cluttered times of the year.

Trade publications in three continents called it ‘campaign of the week’, our output included re-recording the iconic jingle with the Royal Philharmonic Orchestra, which was used on TV end frames, a nationwide OOH campaign, commemorative packaging, app promotions & in-store across 1,400 restaurants. “One’s lovin’ it” built into a through-the-line behemoth to become one of the most impactful integrated marketing campaigns in the brand’s history.