McDonald’s+Me

Client: McDonald's

Walk into any McDonald's from Tokyo to Toronto, and you know exactly what to expect. The same golden arches. The same Big Mac. The same experience that's made McDonald's the world's most recognisable brand. But behind the counter? Somewhat of a different story.

HR systems that didn't talk to each other. HR processes that varied by country. An inconsistent employee experience that made working for McDonald's mean something different depending on where you clocked in. For a brand built on consistency, this wasn't just an operational challenge—it was about living up to the full potential of our global scale and impact.

Enter McDonald's+Me: MSL UK and McDonald's bold campaign to unite millions of McDonald's employees under one seamless, personalised People platform. We didn't just rebrand an HR system. We reimagined what it means to work for the world's largest restaurant brand.

The result of our most recent wave’s launch? 82% of corporate employees across North America embracing the new platform immediately. 75% of restaurant managers logging in within the first week. And for the first time, McDonald's employees from Singapore to Chicago were getting the same world-class experience as their customers.

Because when you’re serving billions, you always take care of the people serving them too.