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#MerkyFC
Agency: Hope&Glory
Client: adidas and #Merky
The campaign achieved over 200 pieces of editorial coverage, including 30 pieces across national broadcast, print and online titles. As a result there were over 35,000 visits to the #Merky FC website in the first week of the campaign. There have been over 2,000 applications for the roles. Almost half (46%) of the campaign’s Black and Mixed Heritage audiences were aware of the launch.