Murphy's Stout: Good things come to those who are waiting

It’s a PR practitioner’s dream when the national news hail how successful the PR was. And that’s exactly what happened in this David and Goliath battle of the stouts.

With a limited budget for Murphy’s but a distinct desire to cause some mischief, nab some of the headlines the Guinness shortage was getting and reintroduce pub-goers to the beauty of a pint of Murphy’s, Heineken’s PR team, with the support of Fleet Street Communications, jumped into action with some old-fashioned reactive PR.