Client: PUMA

How do you launch a brand-new footwear silhouette, the PUMA Mayze, through a music lens driving ultimate impact and sell through? Plus celebrate the next generation of music talent when the industry

is at a standstill? Introducing #MyMayzeCrew. A campaign shot for women, by women with pop artist Mae Muller alongside her talented all-female crew, in a move by PUMA to champion the next generation of women in the industry. With 7K pairs were sold in the first month, and 52K pairs to date, the campaign resulted in the strongest launch sell through for PUMA UK in 2021.