![](/media/2024/Homepage/PRWeek_Logo2024_White_MASTER.png)
![](/media/Entrants/U0008.02-Nemesis_ Campaign to Close a Legend.jpg?width=450&height=300&token=rmsWPx6j45F3bmlLWYYUqWpjOoNFYUVE2W0MdrD9dDo%3D)
Nemesis: Campaign to Close a Legend
Agency: Smoking Gun
Client: Alton Towers Resort
Through first-class storytelling, we turned the temporary closure into an activation that successfully kick-started the ride’s next chapter, creating excitement and intrigue and successfully mitigating any negative sentiment. The campaign achieved ‘thrilliant’ results, driving hundreds of headlines and unprecedented levels of UGC - leaving fans proclaiming “the marketing for Nemesis is better than anything from Disney!”