Ogilvy PR

In 2021, we redefined and reinvented Ogilvy PR with our new positioning: “Ideas Others Can’t”. Since then, we’ve delivered double digit growth for three consecutive years – moving us out of the shadows of our advertising colleagues and making Ogilvy PR the biggest, fastest growing part of the entire agency.

Then the chaos of 2024 erupted. The world was in flux, clients were stalling, and our competitor set changed overnight.

We needed to define who we are. And more importantly who we aren’t.

So, in 2024 we set ourselves the ambition to be the UK’s best integrated earned-first agency. Leaning into our strengths and leading the evolution of PR into influencer marketing, social and a new earned-first media landscape.

Success meant looking at talent and enabling world-class collaboration between disciplines. We needed to retain individual specialisms while building deeper connections across them all, unified by our Earned-First Impact framework.

We identified four areas to focus on: a stronger consumer PR offer; better connected influencer and social teams; a new and distinct role for our brand reputation practice; and a revamped talent strategy.

Through this focus on defining our identity, we increased our integrated revenue by 29% and overall year-on-year revenue by 20% - our fourth consecutive year of growth.

It’s hard to achieve double digit growth when the economy is weak. It’s even harder to do it four years in a row, without sacrificing our culture, our people.

But we did. And that’s why we should win.