Opposing Channel 4 privatisation

Agency: WPI Strategy
Client: PACT

WPI was appointed by Pact (Producers’ Alliance for Cinema and Television) to help fight off Channel 4 privatisation. The campaign ran for around a year until January 2023, with much of the activity concentrated in an eight-month period – from May 2022 to December 2022.

Conservative MPs were targeted and deployed to sign open letters, pen op-eds and to lobby DCMS and No 10. Coverage was secured on BBC News, The Telegraph, The Observer, The Guardian, The Times, ConservativeHome and more. The campaign’s primary objective was achieved when plans to privatise Channel 4 were formally abandoned in January 2023.