Our Chicken Shop is Always Open

Client: Birds Eye UK

Gen Z didn't rate frozen...yet. We delivered a fully integrated campaign for Birds Eye 'Chicken Shop range from creative development to content, media strategy to influencer engagement, all aimed at driving Gen Z into the frozen aisle, shifting perceptions on frozen and creating a platform for Birds Eye to speak authentically to a new fan base.

Gen Z searches for ‘chicken shop’ peak around dinner time each day, but it had a secondary peak between 11pm-2am. And there it was. While the other chicken shops pull down their shutters each night – ours, is always open. The 'Our Chicken Shop is Always Open' was served as the creative treatment for all activations, delivering a 59% sales uplift in the four weeks and a 326% increase in product searches online, whilst 42% of Gen Z said they would be more likely to try Birds Eye products after the campaign.