Pharmacy First: Securing Community Pharmacy’s Future

Agency: Luther Pendragon
Client: Community Pharmacy England

Luther Pendragon’s campaign secured the biggest investment in community pharmacy since 2006, with the Government and NHS England committing £645 million over 18 months. This was a direct result of our campaign, which included Parliamentary drop-in events attended by MPs and peers including the Financial Secretary to the Treasury; a public awareness toolkit including template letters and social media assets; an online petition that was signed by more than 82,000 people; and media articles in the BBC, Channel 4, Daily Express and Daily Mail. Our positive approach focused on finding solutions that would benefit patients, the NHS and the Government.