Pride All Year Round

Avanti West Coast

With Diversity and Inclusion at the heart of Avanti Wests Coast's new brand they created the UK's largest Progressive Pride Flag; an 11-carriage Pendolino wrapped end-to-end in Pride colours, highlighting the commitment to champion Pride all year round. The Pride Train was launched by a full LGBTQ+ crew and generated blanket national and regional broadcast, print and online coverge. The campaign also resulted in one young man being given the confidence to come out to his family and friends and he was ultimately chosen as the winner of the Pride Train naming competition. Progress now runs 365 days a year.