Buying a home is stressful. House buyer anxiety is also made worse by the fact that Britain’s real estate market has soared during the pandemic with homes selling at the fastest rate in over a decade. Amid this fast-home-moving environment, UK home buyers have incredibly short attention spans when house-hunting online. This tells the story of how we helped Purplebricks engage home buyers via a platform built for short attention spans - TikTok! Through creating 25-second high-speed virtual house tours on the short-form content platform, Purplebricks made it possible for property hunters to find their dream home in literally seconds.