Agency: Hill+Knowlton Strategies

There’s nothing worse than being short a player for your game, unable to find a friend to plug the gap. Our solution: Rent-A-Pred: For one week, London football teams were able to WhatsApp adidas for a player to make up their team, with some of London’s best ballers lined up to give an ‘unfair advantage’. For the lucky few their ‘Pred’ player would arrive in the form of adidas royalty, including Kaka, Eni Aluko and The F2. Our campaign positioned the adidas Predator 20 – with its ‘Unfair Advantage’ – as the boot of choice for Gen Z, gaining global media coverage.