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Stay In Play
Hill+Knowlton Strategies
Client: adidas
Research showed a huge education deficit, so we created a PE(riod) Lesson Plan that earned global media attention. Our free, curriculum-friendly lesson educates teens on how they can harness their cycle to Stay in Play. A smart distribution strategy saw us reach teens, coaches, governing bodies and parents getting the world talking about periods in sport, and the leggings selling out on launch day!