Sunnies & Shock Tactics

SHOOK

Client: Govia Thameslink Railway

‘Sunnies & Shock Tactics’ used creative spark and behaviour smarts to reduce passenger accidents by 14% within two weeks, nailing the client brief.

That’s not just a statistic. That’s more people getting home for Christmas without a trip to A&E, or worse.

The campaign used a combination of fun and hard-hitting prompts, tapping into ‘Office Party Day’ and ‘The Great Return’ to reach passengers and change their behaviour.

Attention-grabbing content from ‘I survived the Christmas party’ badges, to ‘Elf & Safety’ spokespeople sparked conversation and coverage.

It was a brief with nowhere to hide. No ‘raise awareness’, no ‘improve affinity’. Simply: Reduce accidents. And we did it.

We delivered a 14% decrease in accidents on GTR’s network year on year. 43% fewer trips, slips and falls than the target set for the industry and the lowest number of passenger accidents in three months, despite 12th December being the busiest day of the year for passenger numbers.

There’s no better ROI than keeping people safe.