

Swerve the Scammers
Virgin Media O2, VCCP Faith and Broadcast Revolution
With tens of thousands of Brits targeted by scammers every day and telecoms companies at the sharp end of this fraud epidemic, Virgin Media O2 devised a bold, front footed and well-researched ‘Swerve the Scammers’ campaign.
Against its three key strategic pillars of amplification, action, and awareness, across the year the press team delivered a drumbeat of smaller announcements alongside big bet activity, including the viral Daisy AI Granny and calling for change to government policy on fraud policing.
With thousands of pieces of coverage ranging from an OpEd in the Times to a feature on This Morning and even an inclusion during the picture round of Have I Got News for You, the strategy help shift public perception, deliver tangible behaviour change for consumers and positioned VMO2 as a leader in fraud protection.