Agency: WPI Strategy
The Fairer Share campaign tasked WPI Strategy with getting traction for its plan to replace council tax with a proportional property tax. We then used high-level advocacy, original content and creative media relations to place the radical tax policy on the political agenda for the first time ever. Prominent coverage was secured in the Sun, Mail, Express, Telegraph, Times, Sunday Times and more. The campaign was raised at Prime Minister’s Questions, with the client getting namechecked in the Commons. Thanks to our work active discussions on PPT are now being held at senior levels of the Labour and Conservative parties.