Teddy The Shetland Pony in Residence at The Goring Hotel

J/PR London

Client: The Goring

This PR campaign spread a little joy in response to the terrible times endured during the pandemic. As well as this much-needed feel-good factor, J/PR was focused on two metrics: driving summer occupancy for both rooms and F&B, and raising awareness of The Goring amongst the UK domestic hotel market. The overall strategy encompassed creative activation, brand partnerships, influencer and VIP community (HNWI) engagement, press office management, targeted press outreach and media hosting.