The Bounty Return Scheme (#LonelyBounty)
Client: Mars Wrigley
By admitting that some choccies are loved more than others, our creative subverted tired festive tropes and sparked a nation-wide debate - all whilst celebrating the Bounty and the Celebrations tub in an original and entertaining way. On a modest production budget, we achieved blanket nationwide coverage and millions of video views. More pertinently, our campaign got people talking about Celebrations and drove product distinctiveness during the key Christmas sales period.