The Bounty Return Scheme (#LonelyBounty)

Taylor Herring

Client: Mars Wrigley

We drove festive fame & sales for Mars Celebrations by highlighting an uncomfortable brand truth that most confectionery marketeers would shy away from: that not all chocolates are created equal.

By admitting that some choccies are loved more than others, our creative subverted tired festive tropes and sparked a nation-wide debate - all whilst celebrating the Bounty and the Celebrations tub in an original and entertaining way. On a modest production budget, we achieved blanket nationwide coverage and millions of video views. More pertinently, our campaign got people talking about Celebrations and drove product distinctiveness during the key Christmas sales period.