

The (Circadian) Rhythm of the Night
Ogilvy PR
Client: Boots No.7
Fast forward two years to the launch of the latest addition to the range, No7 Future Renew Damage Reversal Night Serum, which promises to improve skin repair overnight while you’re sleeping.
We needed to create a story beyond our usual domain of beauty press and influencers and persuade British women night-time skincare, and specifically the new No7 Night Serum, is a must.
We decided to promote quality sleep, and quality skin repair by activating a playful take on the joy of a big night ‘in-in’. We partnered with Sara Cox to remix the iconic 90s club classic, Rhythm of the Night into a soothing, relaxation-focused version, to prepare listeners for a night of restorative sleep (and synchronisation of skin cell circadian rhythms).
The result? Over 300 pieces of earned social content, transforming a product launch into a cultural moment. The specially remixed track was broadcast across a suite of influencer, paid social, and audio assets, reaching 995 million people. With a dramatically increased SOV in April, No7 was 1st within skincare & cosmetics against its competitors.
This conversation translated into sales, No7 Future Renew Damage Reversal Night Serum was the bestselling skincare product on boots.com with one sold every seven seconds on launch day. It became the number one SKU across the Boots business and delivered four times more than all other night serums.