The Misheard Manifesto

Client: Specsavers

Specsavers used famously misheard sayings - such as “Escape goat” and “nip it in the butt” to create a mass hearing test. After dropping these sayings (eggcorns) into mainstream TV and radio shows without any explanation to cause debate, we launched The Misheard Manifesto, correcting the nation’s mishearing and prompting them to book a hearing check at Specsavers. Securing a wave of mass National awareness, using humour to reduce stigma around hearing loss and driving a staggering 400% above target increase in hearing test bookings.