Agency: One Green Bean
We partnered with Vodafone Smart Tech to launch NEO, its brand-new smart watch for kids in 4 European markets. We needed to showcase the product in a way that would demonstrate its functionality, yet still have earned media appeal.
We showed the world that when you give kids a little freedom, they can achieve anything – including directing the world’s top male model – David Gandy, in a spoof photoshoot. By putting the kids in charge, we championed independence whilst showcasing the features of the watch. The NEO smashed its sales targets, ALL attributable to a launch campaign entirely driven via PR.