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The No-Bounty Celebrations Tub
Agency: Taylor Herring & Mars Wrigley
In actual fact, the campaign didn’t feature Bounty at all, quite the opposite – it completely removed it - with the launch of limited edition No-Bounty festive tubs that caused national (and then global) uproar. The campaign trended on Twitter for 4 days, achieved 4,200 press articles in the UK (and more than 6,000 globally), and provided a talking point that kept families debating throughout Christmas and beyond.