The Online Rip-Off Tip-Off


Client: The Competitions and Markets Authority

After a pandemic-fuelled surge almost one-third of all shopping now takes place online. With this increase the Competition and Markets Authority (CMA) became increasingly worried about the impact of misleading online practices, with consumers agreeing they were concerned about hidden charges, subscription traps, fake reviews and pressure selling.

To tackle these concerns, they launched “The Online Rip-Off Tip-Off” fronted by TV presenter and consumer champion Angellica Bell, which translated the online world into a real world market to educate consumers on spotting and avoiding these tactics. The campaign led to a huge 6.7m people taking positive action as a result.