The win/win case for hybrid working

Agency: MHP Group
Client: International Work Group

Elon Musk recently claimed that “remote work is morally wrong” and Chancellor Jeremy Hunt said people who weren’t at their desks couldn’t be creative.

Against this noisy backdrop our objective was to ensure IWG and its CEO Mark Dixon cut through the clutter as the leading commentator on the benefits of hybrid working. While many mainstream titles were increasingly skeptical about remote working, we developed a strong evidence case that hybrid working was in fact the happier, healthier and greener way to work while linking our communications approach to IWG’s broader business objectives.