“Time to 65075” is winning line for Sky Mobile

Red Consultancy

Client: Sky Mobile

Breaking up is famously hard to do… including changing your mobile provider until the arrival of industry-wide initiative ‘Text to Switch’.

Red Consultancy created a fame-driving brand moment for Sky Mobile to drive awareness of the initiative by making the text to switch number, 65075, synonymous with dumping someone. Partnering with rapper Lady Leshurr, Red created the ultimate break-up track and much-viewed parody music video encouraging people to ditch and switch to Sky Mobile. The campaign raised awareness of Sky as a network provider with fun and engaging content that helped Sky stand out from the crowd and drive talkability.