Unearthing The Green Gap

Agency: W Communications
Client: Grow To Know

For Grow to Know, W Communications took on the institutionalised world of horticulture to force inclusion and make gardening more accessible for people regardless of race, gender, age, or socioeconomic background. With a strategy of royal disruption over permission, we rocked the ground beneath the establishment’s feet to such an extent, Parliament took notice within 72 hours and King Charles’ ears were ringing IRL. Unveiled as ‘The Green Gap’ – our tiny show garden and thought-provoking data-led campaign cost £0.