Client: Lego
To reignite kids' fascination with space, LEGO invited children worldwide to imagine their own spacecraft. These extraordinary "Unidentified Playing Objects" (UPOs) were brought to life by LEGO master builders and drone technology that illuminated their creations in a spectacular aerial display over New York City, where kids' cosmic designs soared as larger-than-life wonders. The campaign captivated millions through a smart global media strategy, reaching families across 100+ markets with extraordinary broadcast, coverage and content views, all inspiring imagination and proving LEGO bricks are mission control for limitless possibilities.
