

Vauxhall Electric Streets of Britain
Performance Communications
Client: Vauxhall
With 40% of UK households lacking off-street parking, Vauxhall created a national online database allowing motorists to register their need for local charging infrastructure. This real-time data helped local councils and charge point operators identify high-demand areas, supported by partnerships with char.gy, ConnectedKerb, Surecharge, and research experts like CENEX.
An integrated earned-led campaign leveraged exclusive Freedom of Information research, high-impact media coverage, and paid content across national and automotive platforms. The campaign generated 200+ earned media pieces, 200M+ broadcast reach, and 12,000+ postcode submissions to the database.
EV consideration rose from 2% to 22% among exposed audiences, and Vauxhall’s EV sales mix jumped to 26% by year-end—exceeding the government mandate and avoiding fines. The brand is now ranked second in EV consideration, behind only Tesla.
Electric Streets of Britain has become a long-term brand pillar, influencing corporate strategy, policy engagement, and national conversation. It has repositioned Vauxhall as a leader in the UK’s EV transition.