Voice of Nation

Client: Ring

Scotland has lots to be proud of, from breathtaking scenery to rich heritage and vibrant culture. An attribute admired across the world is our unique Scottish accent and language, yet it’s never represented on voice-enabled consumer technology.

In 2024, we raised Ring’s brand awareness in Scotland by launching ‘Voice of the Nation’; a public search for the first-ever Scottish voice to feature on Ring Video Doorbell. Harnessing the nation’s pride for its accent, we engaged the public by generating significant earned and social media, broadcast adverts, retail amplification, experiential events and influencer partnerships.