Women & Retirement Report

Agency: Scottish Widows

With economic conditions exacerbating the gender gap in pension savings, Scottish Widows launched a multi-channel campaign to urge the industry to provide more support and advice for women, particularly Black and ethnic minority women, struggling to save for retirement. Launching with fresh research looking at UK women’s attitudes towards retirement and saving, the activity created a drumbeat of moments across a six-month timeframe to build momentum and promote change.